Indeed, he coined the very word “trekking” as the expression for this novel kind of holiday experience when he registered his company with the Nepali Government in 1964.
Mountain Travel Nepal created the very guiding principles and standards of ‘adventure tourism’, an industry that is evolving worldwide. Today, Mountain Travel Nepal is part of the Tiger Tops Group of Companies, which includes the famous Tiger Tops Safari Lodges, the travel agency Adventure Travel, and of course Mountain Travel Nepal.
During the 1970’s and 80’s MT Nepal grew vigorously (guiding up to 30 group trips concurrently across various countries). Its success was due in large part to the loyal Sherpas Jimmy hired, trained and loved; whose affection and admiration was entirely reciprocated.
In addition, MT Nepal’s eminent reputation attracted outstanding international and Nepali mountain guides and managerial staff, who led the company forward with agility and uncommon foresight. (In 1975 Jimmy Roberts resigned his position as Director due to arthritic hips; the company was amicably sold to Tiger Tops with Jimmy retaining consultancy status.)
With his talent for seeing potentially good treks and his in-depth knowledge of the mountains as a climber, Jimmy Roberts and then General Manager for Mountain Travel Nepal, Major Robin Marston, planned and conducted The Royal Trek for HRH The Prince of Wales.
“The Sherpas were quite excellent and there was nothing but praise for their cheerful helpfulness on trek and for that culinary expertise at meal times. Partemba Sherpa did an outstanding job in looking after His Royal Highness The Prince of Wales in every way and this was commented on by His Royal Highness. Without a doubt it was a trek that few if any could equal and will, I am sure, go down in History.” (The British Defence Attache to Nepal, Col. K.G. Robinson)